Guerilla Marketing

 

Not every company has a massive ad budget. Most companies have to get by with word of mouth advertising, or small-scale local advertising. However, there are ways to get your business noticed while spending very little money
Guerilla marketing is an effective, inexpensive way to market your business. By relying on your own energy and imagination instead of huge amounts of money, you can create unconventional ad campaigns that will work on the most jaded of consumers.

Guerilla marketing will allow you to make more profit. While you may sell less than you would with traditional advertising, the savings to your budget will mean more overall profit. You should concentrate also on how many new customers you bring in each month. Since the more people you draw in, the more money you’ll make in the long-run.

The most effective guerilla marketing tactic is asking for referrals. Studies show that referred business is more than 4 times more likely to do business with you over a competitor if you are referred by someone they trust. If you get 2 or 3 referrals out of each person you successfully convert into a sale, you’ll be making the majority of your income from referrals, which is an excellent way to do business. You can further your goals by using social networking sites to promote your business, as well. Bands have been doing it successfully since the beginning of sites like Myspace™ and Facebook™ and using their tools to the best of your ability will cost you nothing.